Experience

Insight Analyst, Virgin Red — London, May 2023-present

• Creating interactive Tableau dashboards and reports to visualise data insights and share findings with stakeholders
• Presenting data-driven recommendations to senior management, influencing strategic decision-making across the organization
• Working closely with CRM and Member Engagement teams to drive campaign optimisation and member retention

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Customer Analyst, YOOX NET-A-PORTER — London, Jul 2022-May 2023

• Regularly present insights to senior leadership, including an analysis of win back customers that is driving current business strategy
• Instrumental in developing first CLV model used by the business, boosting analysis of customer engagement
• Key focus on linking marketing channel insights with customer onsite and purchasing behaviour
• Pioneered an improved customer value segmentation – adopted across business reporting and integrated with GA for enhanced audience targeting
• Mentored and trained new insight analysts

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Junior Customer Analyst, YOOX NET-A-PORTER — London, Oct 2021-Jul 2022

• Prepared customer analytics reports that provided valuable insight to operational teams and supported business trading strategy
• Delivered key customer data insights that informed stakeholders on marketing activities and CRM initiatives
• Examined customer data to develop ideas for promotion strategies, improve customer experience and generate incremental revenue

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Business Optimisation Analyst, Selected Interventions — London, Oct 2020-Oct 2021

• Optimised client waste collection rounds to improve efficiency – average 15% reduction in distance travelled.
• Directly managed optimisation projects, typically covering more than 50,000 properties.

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SEO Consultant, Screaming Frog — Henley on Thames, Feb 2019-Oct 2020

• Optimised client websites to rank higher in search engine results pages – increased organic traffic by 51% in 5 months.
• Project managed data-driven content pieces for clients – resulting in over 280 new links from top-tier publications.
• Devised and implemented SEO strategies for clients using analytics data

Education

Oxford University — MChem Chemistry, 2014-2018

• First Class Degree
• Awarded Scholarship for performance in first year exams
• Achieved 79% in final exams, ranked 30th of 170 in year